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Before & afters, helpful or hindrance?

It wasn’t really until I was deep in the world of aesthetics that I realised the importance of before and afters. In a world obsessed with selfies and mirrors, every injection we perform is scrutinised thoroughly afterwards. We have all had those post procedure messages ‘I know you did my lips but I’m sure my right eye is now smaller’ or ‘I’m sure I didn’t have this line before you did my Botox’. Our first thought as a practitioner; let me get the before images up so I can take a look! Those before & after images prove useful time and time again! An easy and factual tool to show our starting canvas, what we as practitioners have altered and what we have left unchanged. As a practitioner I believe, before and after images provide a small amount of reassurance, especially if you were to have a dreaded complaint. They can help resolve an issue in its tracks when discussing pre and post treatment results!

However, I want this blog to look at B&A images in a positive light! They allow us to showcase our subtle tweaks proudly to our patients and the social media world. There is huge satisfaction in selecting two images taken 12 months apart and admiring your skill and patient’s journey. Being able to show a patient how their skin is now visibly healthier, the lines that were once marked in their skin now vanished or much softer. It’s one of the most beautiful moments in aesthetics, to witness a patient’s pure joy or emotion when you pass them the mirror post treatment. Our before and after images let us relive those moments all over again whilst reflecting on our treatment plan. Who knew a simple photograph could hold so many different roles? Assessment, treatment planning, insurance, advertisement and a source of joy! I truly believe our before and after images are just as important as our treatment notes, they are a tool to be utilised by practitioners to enhance our practice and patient experience. I know in my practice, B&A images are an integral part of the treatment process and are often used throughout our patients.

Grace Cobner

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