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Should filler companies be giving discounts to big well-established clinics?

It isn’t until you start in aesthetics that you realise how strong the competition is, and we aren’t just talking about your local competitors here. Every pharmacy, filler manufacturer and product rep all want a piece of the action. When did the industry become so fixated on figures? Probably long before I joined seven years ago. You soon realise the benefits you get from ordering high quantities, the more you order the more attractive they make your reward. You soon watch your unit price decrease, your local rep now wants to be your best friend and suddenly there’s a whole host of free training days they would love you to attend? The catch I hear you say? You have to continue ordering a minimum amount of units per month or all of your fancy perks are snatched from under your feet.

The problem I have always found with this, the more you order = the more procedures you are performing per month. Is it really those that are ordering in the hundreds that require the ‘free hands on training?’ Surely if you are performing that amount of procedures you should already be adequately trained? OR is it those that are first dipping their toes into the world of aesthetics that require the most support and training? Who need their reps to be bombarding them everyday offering advice and training days?

Let’s think about a different approach, why don’t we focus on helping those who are first starting out to become competent and confident injectors? This will not only benefit the practitioner, but their patients therefore increasing the filler sales. Let’s celebrate and support those who are brave enough to start out in this industry by providing affordable unit costs and complimentary training from the get go and not just as a reward to those who have already made it.When do figures and finances stop becoming the ceilings to our success?#letsbreakthecycle

Grace Cobner

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